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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9880

Title: Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
Authors: CAUBERGHE, Verolien
DE PELSMACKER, Patrick
JANSSENS, Wim
Issue Date: 2009
Publisher: Garant
Citation: DE PELSMACKER, Patrick & DENS, Nathalie (Ed.) Research in Advertising: Message, medium, and context, p. 123-132.
URI: http://hdl.handle.net/1942/9880
ISBN: 978-90-441-2387-6
Category: B2
Type: Book Section
Appears in Collections: Research publications

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