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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9869

Title: Marketing research with SPSS
Authors: JANSSENS, Wim
WIJNEN, Katrien
Issue Date: 2008
Publisher: Pearson
Abstract: In the past, there have been Marketing Research books and there have been SPSS guide books. This book combines the two, providing a step-by-step treatment of the major choices facing marketing researchers when using SPSS. The authors offer a concise approach to analysing quantitative marketing research data in practice. Whether at undergraduate or graduate level, students are often required to analyse data, in methodology and marketing research courses, in a thesis, or in project work. Although they may have a basic understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap by offering a introduction to marketing research techniques, whilst simultaneously explaining how to use SPSS to apply them.
URI: http://hdl.handle.net/1942/9869
ISBN: 978-0-273-70383-9
Category: B1
Type: Book
Validation: vabb, 2010
Appears in Collections: Research publications

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