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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9866

Title: The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility
Authors: JANSSENS, Wim
DE PELSMACKER, Patrick
CAUBERGHE, Verolien
Issue Date: 2009
Publisher: European Advertising Academy
Citation: Proceedings of the 8th International Conference on Research in Advertising (ICORIA).
URI: http://hdl.handle.net/1942/9866
Category: C2
Type: Proceedings Paper
Appears in Collections: Research publications

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