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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9675

Title: Effects of Scarcely Dressed Models in Advertising on Body Esteem for Belgian Men and Women
Authors: Dens, Nathalie
De Pelsmacker, Patrick
Issue Date: 2009
Citation: SEX ROLES, 60(5-6). p. 366-378
Abstract: We explore how more revealing displays of models' bodies in advertising impact individuals' body esteem. The first study exposed a snowball sample of 215 Belgian men and women starting from a research department's database to an advertisement containing a male or female model in pajamas or underwear. Scarcely dressed models had a negative effect on individuals' body esteem compared to dressed models, especially for opposite-sex models. The second study replicated the results of the first with a representative sample of 123 women from a consumer panel, using different models. Both scarce dress of the opposite-sex model and reported sexual arousal affected body esteem. Model attractiveness served as a moderator for same-sex models.
URI: http://hdl.handle.net/1942/9675
DOI: 10.1007/s11199-008-9541-0
ISI #: 000263888400007
ISSN: 0360-0025
Category: A1
Type: Journal Contribution
Validation: ecoom, 2010
Appears in Collections: Research publications

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