Document Server@UHasselt >
Research >
Research publications >

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9325

Title: The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects
Authors: BLOEMER, Johanna
Kasper, Hans
Issue Date: 2009
Publisher: Emerald
Citation: European Journal of Marketing, 43(1). p. 62-89
Abstract: The purpose of this paper is to present an extended version of the Elaboration Likelihood Model (ELM-model) to explain and predict which of the four cognitive processes that are distinguished in the literature, with respect to Country of Origin (CoO), can be expected to occur: the halo-effect, the summary construct-effect, the product attribute-effect or the default heuristic-effect.
URI: http://hdl.handle.net/1942/9325
DOI: 10.1108/03090560910923247
ISI #: 000264108400006
ISSN: 0309-0566
Category: A1
Type: Journal Contribution
Validation: ecoom, 2010
Appears in Collections: Research publications

Files in This Item:

There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.