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|Title: ||The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects|
|Authors: ||BLOEMER, Johanna|
|Issue Date: ||2009|
|Citation: ||European Journal of Marketing, 43(1). p. 62-89|
|Abstract: ||The purpose of this paper is to present an extended version of the Elaboration Likelihood Model (ELM-model) to explain and predict which of the four cognitive processes that are distinguished in the literature, with respect to Country of Origin (CoO), can be expected to occur: the halo-effect, the summary construct-effect, the product attribute-effect or the default heuristic-effect.|
|ISI #: ||000264108400006|
|Type: ||Journal Contribution|
|Validation: ||ecoom, 2010|
|Appears in Collections: ||Research publications|
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