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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6900

Title: Identifying latent dissatisfied customers using association rules in customer satisfaction studies
Authors: BLOEMER, Johanna
BRIJS, Tom
SWINNEN, Gilbert
VANHOOF, Koen
Issue Date: 1998
Publisher: Berlin 1998
Citation: Proceedings of the ESOMAR-Conference. p. 71-92.
URI: http://hdl.handle.net/1942/6900
Type: Proceedings Paper
Appears in Collections: Research publications

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