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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6548

Title: The determining factors of brand confusion in print advertising
Authors: BRENGMAN, Malaika
Geuens, M.
de Pelsmacker, P.
Issue Date: 1999
Citation: Proceedings of the 28th EMAC Conference.
URI: http://hdl.handle.net/1942/6548
Type: Proceedings Paper
Appears in Collections: Research publications

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