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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6538

Title: Direct and indirect effects of retail promotions in the do-it-yourself market
Authors: van den Poel, D.
de Schamphelaere, J.
WETS, Geert
van Kenhove, P.
Issue Date: 2002
Citation: Proceedings of the 31st EMAC Conference.
URI: http://hdl.handle.net/1942/6538
Category: C2
Type: Proceedings Paper
Appears in Collections: Research publications

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