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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6515

Title: Using association rules in customer satisfaction studies to identify latent dissatisfied customers
Authors: BLOEMER, Johanna
BRIJS, Tom
SWINNEN, Gilbert
VANHOOF, Koen
Issue Date: 1998
Publisher: Berlin (1998)
Citation: 51st ESOMAR congress and exhibition: the power of knowledge, Berlin, 13-16 September 1998, p.93 - 112
URI: http://hdl.handle.net/1942/6515
Type: Journal Contribution
Appears in Collections: Research publications

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