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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6308

Title: Internal marketing
Authors: MATTHYSSENS, Paul
Wursten, H.
Issue Date: 2003
Publisher: Thomson Learning
Citation: Rugimbana, Robert & Nwankwo, Sonny (Ed.) Cross-cultural marketing, p. 242-256.
URI: http://hdl.handle.net/1942/6308
ISBN: 1-86152-801-9
Category: B2
Type: Book Section
Appears in Collections: Research publications

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