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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6276

Title: Capturing the image of second-hand stores: investigating the underlying image dimensions
Authors: BRENGMAN, Malaika
Geuens, M.
Faseur, T.
Issue Date: 2003
Publisher: Association for Consumer Research
Citation: Asia Pacific advances in consumer research: vol. 5. p. 387-393.
Abstract: Store image is one of the explanatory variables of store patronage. However, store image is not a one-dimensional construct, but consists of several dimensions. These image dimensions may vary for different types of stores due to the variety in products they carry. Since recycle stores are very different from the traditional retail outlets to which most of the studies pertain, the objective of the current study is to investigate the store dimensions that underlie the image of recycle stores. To this end two existing image scales, developed for the traditional retail market, are applied to the specific case of recycle stores. The results of the study indicate that the image of recycle stores can be captured in the same image dimensions as is the case for traditional outlets.
URI: http://hdl.handle.net/1942/6276
Link to publication: http://www.acrwebsite.org/volumes/display.asp?id=11842
Category: C2
Type: Proceedings Paper
Appears in Collections: Research publications

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