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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6250

Title: Strategic alliances: development of an integrative framework and research agenda
Authors: MATTHYSSENS, Paul
VAN GILS, Anita
Tas, M.
Issue Date: 1993
Publisher: Barcelona 1993
Citation: Marketing for the new Europe: dealing with complexity, p.869 - 887
URI: http://hdl.handle.net/1942/6250
Type: Journal Contribution
Appears in Collections: Research publications

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