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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6158

Title: There is more to loyalty than just satisfaction: the effects of satisfaction and involvement on brand loyalty and dealer loyalty
Authors: BLOEMER, Johanna
Kasper, J.D.P.
Issue Date: 1997
Citation: American Marketing Association Conference, Dublin, Ireland, June 1997, p.36 - 37
URI: http://hdl.handle.net/1942/6158
Type: Journal Contribution
Appears in Collections: Research publications

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