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|Title: ||Risk reduction and relationship bonding when marketing and buying services|
|Authors: ||MATTHYSSENS, Paul|
|Issue Date: ||1997|
|Citation: ||Interaction, relations and networks: proceedings of the 13th International Conference on Industrial Marketing and Purchasing (Groupe ESC Lyon, 4-6 september 1997). p. 856-864.|
|Type: ||Proceedings Paper|
|Appears in Collections: ||Research publications|
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