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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6065

Title: Risk reduction and relationship bonding when marketing and buying services
Authors: MATTHYSSENS, Paul
FAES, Wouter
Issue Date: 1997
Citation: Interaction, relations and networks: proceedings of the 13th International Conference on Industrial Marketing and Purchasing (Groupe ESC Lyon, 4-6 september 1997). p. 856-864.
URI: http://hdl.handle.net/1942/6065
Type: Proceedings Paper
Appears in Collections: Research publications

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