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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/5991

Title: Strategic alliances in perspective: management process and research questions
Authors: MATTHYSSENS, Paul
VAN GILS, Anita
Hyman, M.
Issue Date: 1994
Publisher: S.l. Southwestern Marketing Association 1994
Citation: Advances in marketing, p.89 - 97
URI: http://hdl.handle.net/1942/5991
Type: Journal Contribution
Appears in Collections: Research publications

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