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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/5556

Title: Case: Direct marketing at Tesco: "Join the club ..."
Authors: BRENGMAN, Malaika
Issue Date: 2004
Publisher: Prentice Hall
Citation: Marketing communications, p. 389-393.
URI: http://hdl.handle.net/1942/5556
ISBN: 0-273-68500-7
Category: B2
Type: Book Section
Validation: vabb, 2010
Appears in Collections: Research publications

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