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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/4849

Title: Measuring success in export marketing strategy: a critical review
Authors: MATTHYSSENS, Paul
PAUWELS, Pieter
Issue Date: 1995
Citation: Madsen Tage Koed & e.a. (Ed.) Proceedings of the Third Symposium of the Consortium for International Marketing Reseach, May 30 - June 2, 1995. p. 185-204.
URI: http://hdl.handle.net/1942/4849
Type: Proceedings Paper
Appears in Collections: Research publications

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