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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/4498

Title: Getting closer and nicer: partnerships in the supply chain
Authors: MATTHYSSENS, Paul
van den Bulte, Christophe
Issue Date: 1995
Publisher: Oxford Elsevier-Pergamon 1995
Citation: Marketing strategies: new approaches, new techniques, p.103 - 118
URI: http://hdl.handle.net/1942/4498
Type: Journal Contribution
Appears in Collections: Research publications

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