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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/4472

Title: Barriers to strategic innovation in industrial markets
Authors: MATTHYSSENS, Paul
Vandenbempt, Koen
Issue Date: 2005
Citation: Advances in Business Marketing and Purchasing, 13. p. 701-723
Abstract: This report examines strategic innovation efforts of companies in an industry displaying traits of maturity. Strategic innovation efforts intend to create superior customer value and competitive advantage. Realizing the full benefits of these efforts necessitates that companies change their view on existing relationships in the supply chain of the industry under consideration. Based on case study research in nine installation companies in the Dutch electro technical industry, we conclude that a mismatch between intended strategies and the dominant logic of these companies (and their business partners) impedes strategic innovation efforts. We thus identify barriers to strategic innovation. This report suggests strategy options that have the potential to overcome these barriers and relate these options to managerial mindsets and cognitions with respect to competitive strategy, organization and network relationships.
URI: http://hdl.handle.net/1942/4472
DOI: 10.1016/S1069-0964(04)13005-6
Category: A2
Type: Journal Contribution
Appears in Collections: Research publications

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