Using an ordered response model to analyse viewer characteristics : the case of a political oriented talk show


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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/3962

Title:	Using an ordered response model to analyse viewer characteristics : the case of a political oriented talk show
Authors:	GOFFIN, Ilse
Issue Date:	2006
Publisher:	European Marketing Academy
Citation:	Proceedings 35th EMAC Annual Conference.
URI:	http://hdl.handle.net/1942/3962
ISBN:	9608919908
Category:	C1
Type:	Proceedings Paper
Appears in Collections:	Research publications

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