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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/3036

Title: A strategy process perspective on export withdrawal
Authors: PAUWELS, Pieter
MATTHYSSENS, Paul
Issue Date: 1999
Publisher: AMER MARKETING ASSOC
Citation: JOURNAL OF INTERNATIONAL MARKETING, 7(3). p. 10-37
Abstract: This article presents a strategy process study of export withdrawal. An in-depth comparative study of four export withdrawals results in a complex, six-staged strategy process model. The cases illustrate how organizations behave inertially, cope with opposing perspectives, evaluate, and ultimately withdraw. Clear evidence is provided about how and why commitment to an export venture begins to escalate with some managers, whereas others increasingly detach themselves from it. The authors argue that a profound insight into the strategic and organizational dynamics of an international withdrawal fosters a better understanding of the internationalization process of the firm.
Notes: Limburgs Univ Ctr, B-3610 Diepenbeek, Belgium. Erasmus Univ, Rotterdam, Netherlands.Pauwels, P, Limburgs Univ Ctr, B-3610 Diepenbeek, Belgium.
URI: http://hdl.handle.net/1942/3036
ISI #: 000085883500001
ISSN: 1069-031X
Type: Journal Contribution
Validation: ecoom, 2001
Appears in Collections: Research publications

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