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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/2925

Title: Uncovering international market-exit processes: A comparative case study
Authors: MATTHYSSENS, Paul
Issue Date: 2000
Citation: PSYCHOLOGY & MARKETING, 17(8). p. 697-719
Abstract: In this article, two cases on exit decisions from international markets are described and analyzed. The authors argue that the study of companies withdrawing from an international market venture has been largely neglected and merits a place in present internationalization theories. This exploratory comparative case study is considered a starting point toward middle-range theory building on the psychological phenomena and processes that underlie and drive market-exit decision making and implementation. Three processes are uncovered: (a) the escalation of commitment, an inhibitor of change process; (b) the creation of strategic flexibility, an accelerator of change process; and (c) a confrontation between processes (a) and (b)-a dialectical process. The article ends with a discussion of the limitations of this study and a call for longitudinal strategy process research, (C) 2000 John Wiley & Sons, Inc.
Notes: Limburgs Univ Ctr, B-3590 Diepenbeek, Belgium. Erasmus Univ, NL-3000 DR Rotterdam, Netherlands.Pauwels, P, Limburgs Univ Ctr, Univ Campus, B-3590 Diepenbeek, Belgium.
URI: http://hdl.handle.net/1942/2925
DOI: 10.1002/1520-6793(200008)17:8<697::AID-MAR3>3.0.CO;2-T
ISI #: 000088278500003
ISSN: 0742-6046
Category: A1
Type: Journal Contribution
Validation: ecoom, 2001
Appears in Collections: Research publications

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