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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/2794

Title: Limits of internationalization theories in an unlimited world
Authors: Axinn, Catherine N.
MATTHYSSENS, Paul
Issue Date: 2002
Publisher: EMERALD
Citation: INTERNATIONAL MARKETING REVIEW, 19(4-5). p. 436-449
Abstract: This paper proffers the viewpoint that existing theory in internationalization is insufficient to explain the currently observed behaviors of firms in the international business marketplace. It examines the impact of the global economy, the service economy, the new economy, the high technology and connected knowledge/network economy, and the value economy on the changing shape of international business behavior. Drawbacks to traditional theories are explored in terms of the speed of internationalization, the limits of psychic distance, the range of entry modes accommodated, the unit of analysis used, the absence of portfolio logic, experiential learning, manufacturing focus, undervaluing managers and incorporating customer value, while encouraging theorists to both adapt current models and develop new ones.
Notes: Ohio Univ, Coll Business, Athens, OH 45701 USA. Erasmus Univ, NL-3000 DR Rotterdam, Netherlands. Limburgs Univ Ctr, Diepenbeek, Belgium.Axinn, CN, Ohio Univ, Coll Business, Athens, OH 45701 USA.
URI: http://hdl.handle.net/1942/2794
DOI: 10.1108/02651330210445275
ISI #: 000179417600006
ISSN: 0265-1335
Category: A1
Type: Journal Contribution
Appears in Collections: Research publications

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