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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/24804

Title: Achieving Customer Loyalty from Email Campaigns by Using Data Mining Techniques
Authors: Naber, Julia
Advisors: VANHOOF, Koenraad
NAPOLES RUIZ, Gonzalo
Issue Date: 2017
Publisher: UHasselt
Notes: Master of Management-International Marketing Strategy
URI: http://hdl.handle.net/1942/24804
Category: T2
Type: Theses and Dissertations
Appears in Collections: Master theses

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