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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/23773

Title: What is Retail Design? Defining a theoretical framework
Authors: Kent, Anthony
Petermans, Ann
Issue Date: 2017
Citation: 3rd International Colloquium on Design, Branding and Marketing, Bournemouth, UK, 05-06/04/2017
Abstract: The twentieth century saw the expansion of retail formats to meet the demands of economic growth, increasing personal income, wealth and consumption. Reflecting its origins, retailing has been dominated by western-centric approaches to design. However, a contrast has emerged between developing retail markets and those in the mature, developed world. In this more complex global scenario, the design of stores and their interiors requires a more detailed understanding of its contexts and relationship to theory. The aim of this conceptual paper is to meet these needs by explaining the tensions between retail design’s contribution to corporate branding and to the stores as social and participative spaces.
URI: http://hdl.handle.net/1942/23773
Category: C2
Type: Conference Material
Appears in Collections: Research publications

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