www.uhasselt.be
DSpace

Document Server@UHasselt >
Research >
Research publications >

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/23719

Title: DESIGNING FOR MULTIPLE SENSES WHILE USING VISUAL REPRESENTATION TECHNIQUES? CROSSMODAL CORRESPONDENCES AS A COUNTERFORCE TO THE DOMINANCE OF THE VISUAL SENSE
Authors: Adams, Carmen
Vanrie, Jan
Petermans, Ann
Issue Date: 2017
Citation: 3rd International Colloquium on Design, Branding and Marketing, Bournemouth, UK, 05-06/04/2017
Abstract: In design practice designers often use visual representation techniques to communicate to their clients. The use of visual representation techniques has been critiqued to add to a dominance of the visual sense, which is seen as a potential weakness since the other senses might by subordinated. In this paper the authors therefore introduce the concept of crossmodal correspondences. Crossmodal correspondences refer to the tendency for a feature or attribute in one sensory modality to be matched or associated with a feature or attribute in another sensory modality. In the authors’ viewpoint, designers have been using this practice intuitively, for example the use of colours (i.e., visual sense) which are labelled as warm or cold (i.e., tactile sense). In this paper the notion of crossmodal correspondences is labelled and positioned as a research field that could be of added value for designers.
URI: http://hdl.handle.net/1942/23719
Category: C2
Type: Conference Material
Appears in Collections: Research publications

Files in This Item:

Description SizeFormat
N/A102.71 kBAdobe PDF

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.