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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/23630

Title: Does communicating the customer's resource integrating role improve or diminish advertising effectiveness?
Authors: Leroi-Werelds, Sara
Streukens, Sandra
Van Vaerenbergh, Yves
Issue Date: 2015
Citation: The 24th Frontiers in Service Conference 2015 International conference proceedings,p. 1-1
URI: http://hdl.handle.net/1942/23630
Category: C2
Type: Proceedings Paper
Appears in Collections: Research publications

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