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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/23385

Title: Bringing Strategy Back: Ethnic minority entrepreneurs’ construction of legitimacy by ‘fitting in’ and ‘standing out’ in the creative industries.
Authors: Thoelen, Annelies
Zanoni, Patrizia
Issue Date: 2017
Publisher: Routledge
Citation: Essers, Caroline; Dey, Pascal; Tedmanson, Deirdre; Verduyn, Karen (Ed.). Critical Perspectives on Entrepreneurship: Challenging Dominant Discourses, Routledge, p. 146-160
Series/Report: Routledge Rethinking Entrepreneurship Research
Abstract: Drawing on De Clercq and Voronov (2009) we investigate the narrative use of ethnic minority identity for constructing legitimacy through ‘fitting in’ and ‘standing out’. By doing so we aim at bridging a individual and organizational level of inquiry to understand how ethnic minority entrepreneurs’ identities can be used as an asset for business achievement. Based on data collected through 26 in-depth interviews with ethnic entrepreneurs in the creative industries, we identify four types of use of the ethnic minority background: the ‘ethnic’ creative strategy, the ‘hybrid’ creative strategy, the ‘heroic creative strategy, and the ‘neutral’ creative strategy. The study contributes to the stream of literature approaching ethnic minority entrepreneurs as agents, by highlighting the heterogeneous ways in which ethnic minority identity and background can be deployed for business strategies.
URI: http://hdl.handle.net/1942/23385
ISBN: 9781138938878
Category: B2
Type: Book Section
Appears in Collections: Research publications

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