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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/22218

Title: How can firms benefit from external and internal crowdsoursing
Authors: Nijs, Charlotte
Advisors: ROIJAKKERS, Anna
POP, Oana-Maria
Issue Date: 2016
Publisher: UHasselt
Abstract: This master thesis shows my research on the ultimate benefits of crowdsourcing and most importantly what the key elements are to develop a beneficial crowdsourcing strategy within the company. I made a clear distinction between the key elements for internal and external crowdsourcing. Furthermore, I thoroughly analysed the possible managerial challenges and struggles in setting up a crowdsourcing program in a firm. Then I determined how these can be avoided. I end with a managerial guideline I developed with the key elements on how to implement a crowdsourcing strategy in a company and thus set up successful crowdsourcing projects as a manager.
Notes: master in de toegepaste economische wetenschappen-innovatie en ondernemerschap
URI: http://hdl.handle.net/1942/22218
Category: T2
Type: Theses and Dissertations
Appears in Collections: Master theses

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