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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21191

Title: Bargain effectiveness in differentiated store environments: When a good deal goes bad
Authors: Doucé, Lieve
Willems, Kim
Janssens, Wim
Issue Date: 2014
Citation: Shopper Marketing Conference: In-store, on-line, and mobile conference, Stockholm, Sweden, 8-10 May 2014
URI: http://hdl.handle.net/1942/21191
Category: C2
Type: Conference Material
Appears in Collections: Research publications

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