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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21186

Title: When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communications
Authors: Van Kerrebroeck, Helena
Brengman, Malaika
Willems, Kim
Issue Date: 2016
Citation: Proceedings of the 45th European Marketing Conference, p. 58-58
URI: http://hdl.handle.net/1942/21186
Category: C2
Type: Proceedings Paper
Appears in Collections: Research publications

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