Document Server@UHasselt >
Research >
Research publications >

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21185

Title: In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication
Authors: van de Sanden, Stephanie
Willems, Kim
Brengman, Malaika
Issue Date: 2016
Publisher: CERR
Citation: Proceedings of the 2016 Colloquium on European Research in Retailing, p. 332-337
URI: http://hdl.handle.net/1942/21185
ISBN: 9782954999715
Category: C1
Type: Proceedings Paper
Appears in Collections: Research publications

Files in This Item:

Description SizeFormat
Proof of peer review769.71 kBAdobe PDF
Published version238.88 kBAdobe PDF

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.