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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21185

Title: In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication
Authors: van de Sanden, Stephanie
Willems, Kim
Brengman, Malaika
Issue Date: 2016
Publisher: CERR
Citation: Proceedings of the 2016 Colloquium on European Research in Retailing, p. 332-337
URI: http://hdl.handle.net/1942/21185
ISBN: 9782954999715
Category: C1
Type: Proceedings Paper
Appears in Collections: Research publications

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