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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/21182

Title: The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience
Authors: Willems, Kim
Issue Date: 2015
Citation: Innovative Tagung für den Handel 2015, Sankt-Wendel, Germany, 9-10 July 2015
URI: http://hdl.handle.net/1942/21182
Category: C2
Type: Conference Material
Appears in Collections: Research publications

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