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|Title: ||The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience|
|Authors: ||Willems, Kim|
|Issue Date: ||2015|
|Citation: ||Innovative Tagung für den Handel 2015, Sankt-Wendel, Germany, 9-10 July 2015|
|Type: ||Conference Material|
|Appears in Collections: ||Research publications|
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