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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/20696

Title: Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland, South Khorasan Province, Iran
Authors: Ghorbani, Amir
Raufirad, Valiollah
Rafiaani, Parisa
Azadi, Hossein
Issue Date: 2015
Citation: Tourism Management Perspectives, 16, p. 290-297
Abstract: Evaluating the current situation of ecotourism in Kaji Namakzar Wetland in South Khorasan Province, Iran and offering strategies for its sustainable development are the main objectives of this study. To this end, different decision making tools were used including questionnaires and interviews with experts, local residents and visitors of the wetland. Strengths, weaknesses, opportunities and threats (SWOT) and quantitative strategic planning matrix (QSPM) analysis techniques were conducted to identify the required management strategies. Results showed that the existing ecotourism activities within the wetland are not in line with the sustainability requirements. Although the result of the present study showed that KNW has an unsustainable situation with regard to its current management strategies, if authorities take its great opportunities and strengths more into consideration, it can have positive effects on developing sustainable strategies to increase ecotourism activities in the region and to reduce the adverse effects on the environment.
URI: http://hdl.handle.net/1942/20696
DOI: 10.1016/j.tmp.2015.09.005
ISSN: 2211-9736
Category: A1
Type: Journal Contribution
Validation: vabb, 2017
Appears in Collections: Research publications

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