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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/20585

Title: A comparison of the single-product offering approach to the multi-product approach. An application in retail banking.
Authors: Andrzejuk, Katarzyna
Advisors: Vanhoof, Koen
Depaire, Benoit
Issue Date: 2014
Abstract: The main objective of this doctoral thesis was to present a new approach to provide customers with a retail bank product offer. The solution developed is the opposite of what has been used in the financial institution so far. To be more precise, the solution is to change the current singleproduct offering to MPO approach, which in practice means that a bank customer does not receive the letter with a single-product offer with the highest probability to buy (very often the same product every several months), but receives offer consists of those bank products, for which customer probability to buy score is the highest. The estimated scores are determined by the propensity-to-buy econometric models created for all bank products.
URI: http://hdl.handle.net/1942/20585
Category: T1
Type: Theses and Dissertations
Appears in Collections: PhD theses
Research publications

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