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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/20519

Title: The Olfactory
CreatorSculptor: DE CUPERE, Peter
CreatorArtist: DE CUPERE, Peter
CreatorInstallationDesigner: DE CUPERE, Peter
ContributorCurator: DE CUPERE, Peter
ContributorAssistant: Boulet Jorden
Reynders Sarah
Hillen Lien
De Groote Elissa
Keywords: Exhibition Container
Olfactory Art
The Olfactory vzw
scent as concept of the work
Scent
Olfactory Art Research
Issue Date: 2014
Start Date: 2014-09-15
Review Discipline: podiumkunsten
Research Context: Onderzoek naar hoe geur als concept toegepast kan worden in het kunstwerk en hoe geur context kan geven aan het kunstwerk.
Description: 'The Olfactory' aims to exhibit a widest possible range of Olfactory Art. 'The Olfactory' started as a travelling exhibition concept in a movable container. This container had a central place at the Mad-Faculty campus in Hasselt, Belgium. From there 'The Olfactory' traveled to various cultural and educational venues in other cities. 'The Olfactory' was organized by Peter the Cupere and got the support of the Mad-Faculty Mad-Research, University College PXL and the University of Hasselt. The container was sponsored by Katoennatie, with facilities in Europe, the Far East, North and South America and Africa, Katoen Natie acts as a global supplier of logistics and distribution services. 'Olfactory' means the sense of smell. 'Olfactory Art' is the term that is given to works made with or combined by fragrance(s). In addition, 'The Olfactory' is also a reference and a tribute to The Factory by Andy Warhol. Andy Warhol loved and collected perfumes! The first exhibition of 'The Olfactory' was a Scent Space in which one can observe only perfumes. The space was adapted to work perfectly inside with fragrance(s) per se. In this first exhibition the link to Andy Warhol was made ​​clear on the basis of a text from him. Below is an extract of the text that was gepublished in The Philosophy of Andy Warhol (From A to B and Back Again) "by Andy Warhol. "I switch perfumes all the time. If I’ve been wearing one perfume for three months, I force myself to give it up, even if I still feel like wearing it, so whenever I smell it again it will always remind me of those three months. I never go back to wearing it again; it becomes part of my permanent smell collection. ... Seeing, hearing, touching, tasting are just not as powerful as smelling if you want your whole being to go back for a second to something. Usually I don’t want to, but by having smells stopped up in bottles, I can be in control and can only smell the smells I want to, when I want to, to get the memories I’m in the mood to have. Just for a second. The good thing about a smell-memory is that the feeling of being transported stops the instant you stop smelling, so there are no aftereffects. It’s a neat way to reminisce....' Fun fact, perhaps apocryphal: Andy Warhol was buried with a bottle of the Estee Lauder perfume, "Beautiful." In the container project were 33 one-day exhibitions organized during 8 weeks (some exhibitions took place spread over more days). Not all the exhibitions will be described here. More info on the website of The Olfactory vzw List by date of the exhibitions organized in the traveling container: 01. 15 min. Perfume Space in Honour of Andy, 15 September 2014 02. Invisible Scent Paintings, 16 September 2014 03. Scented Tears, 17 September 2014 04. The Olfactory Art Manifest, 18 September 2014 05. Perfum Bottles in Art History, 19, 20, 22 September 2014 06. SCENTED KISSES, 23 September 2014 07. SOUND SCENT / SCENT SOUND, 24 September 2014 08. Scent chess in honour of Takako, 25 September 2014 09. SWEAT SOUND INSTALLATION, 26 September 2014 10. GEWELT by Jorden Boulet, 29 September 2014 11. 'The Product of the Product' by Elissa De Groote, 30 September 2014 12. Smell-Movie 'Sniff Receptor' & Scented Movie 'Paris, Mon Amour’, 01 October 2014 13. 'Pseudokyesis' by Lien Hillen, 02 October 2014 14. OLFACIO, The First Recognition App for the iPad!, 03 October 2014 15. 'STAINED MILK' by Sarah Reynders, 06 October 2014 16. Guy Bleus - 42.292 CEO SMELL ART, 07 October 2014 17. THE SCENTED BRICK by Peter de Cupere, 13 October 2014 18. DISTILLATION AND SCENT AS A MONUMENT FOR HASSELT, 14 October 2014 19. ODOR IN HEALTH ENVIRONMENTS, 15 October 2014 20. SCENT ART - SCENT ARCHITECTURE - SMELL MAP OF HASSELT, 16 October 2014 21. In Honour of Victoria Henshaw, 16 October 2014 22. THE BEE LABORATORY by AnneMarie Maes, 17 October 2014 23. SCENT AS A MONUMENT FOR HASSELT, 18 October 2014 24. GEURONDERZOEK AAN DE UHASSELT / Hoe geuren consumentengedrag beïnvloeden, 20 October 2014 25. 'TOUCH & SMELL THE COLOURS OF THIS WORLD' by Peter de Cupere, 23 October 2014 26. DEFLOWERING, 23 October 2014 27. 'TOUCH & SMELL THE COLOURS OF THIS WORLD' by Peter de Cupere, 24 October 2014 28. THE SMELL OF WAR - PRELUDE by Peter de Cupere, 25, 26 October 2014 29. THE FRAGRANT MASTER STUDENTS, 28 October 2014 30. DEFLOWERING 2, 28 October 2014 31. DRUNKEN by Peter de Cupere, 29 October 2014 32. CAFLO YROT 1874 - 1970 "Solve et Coagula" Dissolve and unite, 30 October 2014 33. BLIND SMELL STICKS & GLOVE, 06-12 November 2014 The name The Olfactory is kept to become the non-profit organization 'The Olfactory VZW' to promote Olfactory Art in generally. The first exhibition concept made by The Olfactory after it became a non-profit organization was the exhibition The Smell of War in Poperinge, BE. in 2015
URI: http://hdl.handle.net/1942/20519
Link to publication: http://theolfactory.org
Category: AOR
Type: Artistic/designerly creation
Appears in Collections: Artistic/designerly creations

Files in This Item:

Description SizeFormat
The Olfactory Container 1294.73 kBJPEG
The Olfactory Container 2124.74 kBJPEG
The Olfactory Container 3 inside62.12 kBJPEG
The Olfactory Peter de Cupere157.08 kBJPEG
The Olfactory Container 4207.17 kBJPEG
The Olfactory Container 5758.53 kBJPEG
The Olfactory Container 6810.32 kBJPEG
17. THE SCENTED BRICK by Peter de Cupere, 13 October 2014 FOTO 1395.44 kBJPEG
17. THE SCENTED BRICK by Peter de Cupere, 13 October 2014 FOTO 2212.33 kBJPEG
10. GEWELT by Jorden Boulet, 29 September 2014178.48 kBJPEG
16. Guy Bleus - 42.292 CEO SMELL ART, 07 October 2014842.3 kBimage/png
01. 15 min. Perfume Space in Honour of Andy, 15 September 201470.76 kBJPEG
02. Invisible Scent Paintings, 16 September 20141.9 MBJPEG
14. OLFACIO, The First Recognition App for the iPad!, 03 October 20141.66 MBJPEG
04. The Olfactory Art Manifest, 18 September 2014235.9 kBJPEG
05. Perfum Bottles in Art History, 19, 20, 22 September 2014336.93 kBJPEG
07. SOUND SCENT / SCENT SOUND, 24 September 20141.01 MBimage/png
13. 'Pseudokyesis' by Lien Hillen, 02 October 20141.04 MBimage/png
06. SCENTED KISSES, 23 September 201481.3 kBJPEG
03. Scented Tears, 17 September 2014970.49 kBimage/png
08. Scent chess in honour of Takako, 25 September 2014 FOTO 1117.37 kBJPEG
08. Scent chess in honour of Takako, 25 September 2014 FOTO 21.1 MBJPEG
12. Smell-Movie 'Sniff Receptor' & Scented Movie 'Paris, Mon Amour’, 01 October 20141.44 MBJPEG
09. SWEAT SOUND INSTALLATION, 26 September 2014 FOTO 13.53 MBJPEG
09. SWEAT SOUND INSTALLATION, 26 September 2014 FOTO 23.98 MBJPEG
15. 'STAINED MILK' by Sarah Reynders, 06 October 2014880.87 kBimage/png
11. 'The Product of the Product' by Elissa De Groote, 30 September 201490.62 kBJPEG
22. THE BEE LABORATORY by AnneMarie Maes, 17 October 2014179.2 kBJPEG
18. DISTILLATION AND SCENT AS A MONUMENT FOR HASSELT, 14 October 2014257.96 kBJPEG
18. DISTILLATION AND SCENT AS A MONUMENT FOR HASSELT, 14 October 2014 DEEL 21.33 MBJPEG
24. GEURONDERZOEK AAN DE UHASSELT / Hoe geuren consumentengedrag beïnvloeden, 20 October 20141.72 MBJPEG
24. GEURONDERZOEK AAN DE UHASSELT / Hoe geuren consumentengedrag beïnvloeden, 20 October 2014 8.53 MBJPEG
20. SCENT ART - SCENT ARCHITECTURE - SMELL MAP OF HASSELT, 16 October 2014 DEEL 1934 kBimage/png
21. ( SCENT CITY MAP) In Honour of Victoria Henshaw, 16 October 20146.51 MBJPEG
25. 'TOUCH & SMELL THE COLOURS OF THIS WORLD' by Peter de Cupere, 23 October 2014906.26 kBimage/png
26. DEFLOWERING, 23 October 20141.38 MBJPEG
28. THE SMELL OF WAR - PRELUDE by Peter de Cupere, 25, 26 October 2014 FOTO 1265.32 kBJPEG
28. THE SMELL OF WAR - PRELUDE by Peter de Cupere, 25, 26 October 2014 FOTO 2230.16 kBJPEG
29. THE FRAGRANT MASTER STUDENTS, 28 October 2014 FOTO 12.71 MBJPEG
29. THE FRAGRANT MASTER STUDENTS, 28 October 2014 FOTO 22.03 MBJPEG
31. DRUNKEN by Peter de Cupere, 29 October 2014 FOTO 14 MBJPEG
31. DRUNKEN by Peter de Cupere, 29 October 2014 FOTO 21.6 MBJPEG
32. CAFLO YROT 1874 - 1970 "Solve et Coagula" Dissolve and unite, 30 October 2014 FOTO 1202.26 kBJPEG
32. CAFLO YROT 1874 - 1970 "Solve et Coagula" Dissolve and unite, 30 October 2014 FOTO 2189.12 kBJPEG
33. BLIND SMELL STICKS & GLOVE, 06-12 November 2014 FOTO 1286.53 kBJPEG
33. BLIND SMELL STICKS & GLOVE, 06-12 November 2014 FOTO 2263.82 kBJPEG

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