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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/20387

Title: A model of customer lifetime value and ex poste value-based segmentation: An application in a financial multi-services retailer based on probabilistic and data mining models
Authors: Estrella Ramón, Antonia
Advisors: Sánchez-Pérez, Manuel
Swinnen, Gilbert
Vanhoof, Koen
Issue Date: 2014
URI: http://hdl.handle.net/1942/20387
Category: T1
Type: Theses and Dissertations
Appears in Collections: PhD theses
Research publications

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