Document Server@UHasselt >
Research publications >
Please use this identifier to cite or link to this item:
|Title: ||Cross-cultural research in a cross-border region: verbal and non verbal professional communication. The case of the Euregio Meuse-Rhine|
|Authors: ||Verjans, Martine|
|Issue Date: ||2015|
|Citation: ||Revue internationale d'études en langues modernes appliquées = International Review of Studies in Applied Modern Languages, 8, p. 129-142|
|Abstract: ||In this study, the cultures of the five border subregions of the Euregio Meuse-Rhine (EMR) were measured and compared by means of a survey research. The results indicate that the subregions differ most in terms of the (in)formal way of their business interactions. Furthermore, discrepancies were found for the cultural dimensions ‘externalism-internalism’, ‘masculinity-femininity’ and ‘monochonism-polychronism’.
The results, and more specifically the observed cultural differences, allowed a first exploration of possible effects on professional verbal and non-verbal business communication. This study also shows the importance of cultural research at sub-regional level.|
|Link to publication: ||http://lett.ubbcluj.ro/rielma/RIELMA_no8_2015.pdfhttp://lett.ubbcluj.ro/rielma/RIELMA_no8_2015.pdf|
|Type: ||Journal Contribution|
|Validation: ||vabb, 2017|
|Appears in Collections: ||Research publications|
Files in This Item:
|N/A||668.14 kB||Adobe PDF|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.