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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/19749

Title: Cross-cultural research in a cross-border region: verbal and non verbal professional communication. The case of the Euregio Meuse-Rhine
Authors: Verjans, Martine
Swinnen, Gilbert
Huysmans, Marieke
Issue Date: 2015
Citation: Revue internationale d'études en langues modernes appliquées = International Review of Studies in Applied Modern Languages, 8, p. 129-142
Abstract: In this study, the cultures of the five border subregions of the Euregio Meuse-Rhine (EMR) were measured and compared by means of a survey research. The results indicate that the subregions differ most in terms of the (in)formal way of their business interactions. Furthermore, discrepancies were found for the cultural dimensions ‘externalism-internalism’, ‘masculinity-femininity’ and ‘monochonism-polychronism’. The results, and more specifically the observed cultural differences, allowed a first exploration of possible effects on professional verbal and non-verbal business communication. This study also shows the importance of cultural research at sub-regional level.
URI: http://hdl.handle.net/1942/19749
Link to publication: http://lett.ubbcluj.ro/rielma/RIELMA_no8_2015.pdfhttp://lett.ubbcluj.ro/rielma/RIELMA_no8_2015.pdf
ISSN: 1844-5586
Category: A1
Type: Journal Contribution
Validation: vabb, 2017
Appears in Collections: Research publications

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