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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/19748

Title: Cross-cultural research in cross-border regions : verbal and non-verbal professional communication Method and Survey Design
Authors: Verjans, Martine
Swinnen, Gilbert
Huysmans, Marieke
Caers, Eric
Issue Date: 2015
Citation: Revue internationale d'études en langues modernes appliquées = International Review of Studies in Applied Modern Languages, 8, p. 119-128
Abstract: Cultural understanding, next to language competence, is critical for effective (international) communication. As nations are not necessarily homogeneous in terms of cultural characteristics, it is recommended to shift the (cross-) cultural research focus from nations to smaller units. The authors explain how a selection was made from 11 cultural dimensions, based on extensive literature research, in order to enable a cross-cultural research in a cross-border region; in this case a Euregion.
URI: http://hdl.handle.net/1942/19748
Link to publication: http://lett.ubbcluj.ro/rielma/RIELMA_no8_2015.pdf
ISSN: 1844-5586
Category: A1
Type: Journal Contribution
Validation: vabb, 2017
Appears in Collections: Research publications

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