Document Server@UHasselt >
Education >
Faculty of Business Economics >
Master theses >

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/19274

Title: Negative spillover in co-branding: an equity issue?
Authors: Van de Craen, Shari
Advisors: ROIJAKKERS, Anna
Issue Date: 2015
Publisher: UHasselt
Notes: Master of Management-International Marketing Strategy
URI: http://hdl.handle.net/1942/19274
Category: T2
Type: Theses and Dissertations
Appears in Collections: Master theses

Files in This Item:

Description SizeFormat
N/A858.72 kBAdobe PDF

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.