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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/19225

Title: The challenges in managing & organising open innovation: a marketing perspective The role of marketing in open innovation
Authors: Vermeulen, Lise Lotte Maria Margarita
Advisors: ROIJAKKERS, Anna
Issue Date: 2015
Publisher: UHasselt
Abstract: The role of the marketing department in open innovation
Notes: Master of Management-International Marketing Strategy
URI: http://hdl.handle.net/1942/19225
Category: T2
Type: Theses and Dissertations
Appears in Collections: Master theses

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