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|Title: ||The impact of innovation in SME's in Europe|
|Authors: ||Addai, Godwin Joe|
|Advisors: ||ROIJAKKERS, Anna|
|Issue Date: ||2015|
|Abstract: ||This thesis is focus on SMEs within the European region. The aim of this report is to investigate the impact of innovation on the day to day activity of SMEs and to find out how important innovation (product or process innovation) is for the survival of growth of SMEs within the European Union.
The research also investigate into four different companies in different industries, highlighting the importance of innovation in their business performance. Interviews were carried out to get an insight into those companies to find out how innovation has impacted their businesses and the changes that has occurred with the introduction of innovation into their businesses.|
|Notes: ||Master of Management-International Marketing Strategy|
|Type: ||Theses and Dissertations|
|Appears in Collections: ||Master theses|
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