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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/17776

Title: Tasting the smell: Effects of ambient scent on scent experts' evaluations of (in)congruent food products
Authors: Adams, Carmen
Doucé, Lieve
Janssens, Wim
Vanrie, Jan
Petermans, Ann
Issue Date: 2014
Citation: FOOD QUALITY AND PREFERENCE, 38, p. 92-97
Abstract: This research studies the effect of scent expertise (laymen vs. novice experts vs. experts) on product and taste evaluations of three products that are (in)congruent with an ambient scent and examines whether this effect is mediated by these groups' awareness of scents in their environment and by how well they are able to identify different scents. Results show that novice experts and experts evaluate an incongruent product less positively than laymen. Laymen score lower than novice experts and experts on odor identification, and lower than experts on odor awareness but not lower than novice experts. The differences in the evaluation between the scent expertise groups cannot be fully explained by differences in their level of odor identification or level of odor awareness. (C) 2014 Elsevier Ltd. All rights reserved.
Notes: [Adams, Carmen; Douce, Lieve; Janssens, Wim] Hasselt Univ, Dept Mkt & Strategy, Fac Business Econ, BE-3590 Diepenbeek, Belgium. [Vanrie, Jan; Petermans, Ann] Hasselt Univ, Fac Arts & Architecture, BE-3590 Diepenbeek, Belgium.
URI: http://hdl.handle.net/1942/17776
DOI: 10.1016/j.foodqual.2014.05.007
ISI #: 000340018700011
ISSN: 0950-3293
Category: A1
Type: Journal Contribution
Validation: ecoom, 2015
Appears in Collections: Research publications

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