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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/17645

Title: As real as it gets: What role does lighting have on consumer's perception of atmosphere, emotions and behaviour?
Authors: QUARTIER, Katelijn
VANRIE, Jan
VAN CLEEMPOEL, Koenraad
Issue Date: 2014
Publisher: ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
Citation: JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, 39, p. 32-39
Abstract: To study the impact of lighting on atmosphere perception, emotions and behaviour of consumers in a realistic setting, an experiment was conducted in a three-dimensional simulated supermarket in which three different lighting settings, corresponding to the settings of three different supermarkets in Belgium, were implemented. Ninety-five participants performed a realistic shopping task. The participants were observed and they were questioned regarding their emotional responses to the retail space and their perception of atmosphere afterwards. The results indicate that although significant effects on behaviour were absent, realistic lighting settings can have subtle effects on the perceived atmosphere and experienced emotions and lighting in itself can be used to communicate a certain image. (C) 2014 Elsevier Ltd. All rights reserved.
Notes: [Quartier, Katelijn; Vanrie, Jan; Van Cleempoel, Koenraad] Hasselt Univ, B-3590 Diepenbeek, Belgium. Katelijn.quartier@uhasselt.be; Jan.vanrie@uhasselt.be; Koenraad.vancleempoel@uhasselt.be
URI: http://hdl.handle.net/1942/17645
DOI: 10.1016/j.jenvp.2014.04.005
ISI #: 000341481300005
ISSN: 0272-4944
Category: A1
Type: Journal Contribution
Validation: ecoom, 2015
Appears in Collections: Research publications

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