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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/16898

Title: Bargain effectiveness in differentiated store environments: When a good deal goes bad
Authors: Douce, Lieve
Willems, Kim
Janssens, Wim
Issue Date: 2014
Citation: 2014 Shopper Marketing & Pricing Conference Proceedings, p. 34-35.
URI: http://hdl.handle.net/1942/16898
ISBN: 978-91-7258-945-2
Category: C1
Type: Proceedings Paper
Appears in Collections: Research publications

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