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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/16721

Title: The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience
Authors: Willems, Kim
Lauriers, Randy
Schöning, Johannes
Luyten, Kris
Krüger, Antonio
Issue Date: 2014
Citation: Shopper Marketing Conference Proceedings 2014, p. 91-92.
URI: http://hdl.handle.net/1942/16721
ISBN: 978-91-7258-945-2
Category: C1
Type: Proceedings Paper
Appears in Collections: Research publications

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