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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/15554

Title: Sports Sponsorship: An analysis of the influence of Sports Sponsorship on Purchase Intentions of FMCG Consumers
Authors: Willam, Mats
Advisors: PAUWELS, Pieter
Issue Date: 2013
Publisher: UHasselt
Abstract: Hereby, I upload my master's Dissertation for the fulfillment of the course master of Management - international Marketing strategy. In my Thesis I analyzed the effect of sports sponsorship on FMCG consumers' purchase intentions. Mats Willam
Notes: Master of Management
URI: http://hdl.handle.net/1942/15554
Category: T2
Type: Theses and Dissertations
Appears in Collections: Master theses

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