Document Server@UHasselt >
Faculty of Business Economics >
Master theses >
Please use this identifier to cite or link to this item:
|Title: ||Sports Sponsorship: An analysis of the influence of Sports Sponsorship on Purchase Intentions of FMCG Consumers|
|Authors: ||Willam, Mats|
|Advisors: ||PAUWELS, Pieter|
|Issue Date: ||2013|
|Abstract: ||Hereby, I upload my master's Dissertation for the fulfillment of the course master of Management - international Marketing strategy. In my Thesis I analyzed the effect of sports sponsorship on FMCG consumers' purchase intentions.
|Notes: ||Master of Management|
|Type: ||Theses and Dissertations|
|Appears in Collections: ||Master theses|
Files in This Item:
|N/A||1.86 MB||Adobe PDF|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.