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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/15550

Title: Distribution channel capabilities of energy products at the bottom of the pyramid in Africa
Authors: Gabrane, Sintija
Advisors: PAUWELS, Pieter
Issue Date: 2013
Publisher: UHasselt
Abstract: This Master Thesis was written as a completion of my Master of International Management studies at Hasselt University. The aim of this master thesis is to understand if multinational companies, that want to produce and sell consumer durables at the BOP in Africa, can implement and use the same distribution channel models as companies producing consumer durables in India's BOP markets do.
Notes: Master of Management
URI: http://hdl.handle.net/1942/15550
Category: T2
Type: Theses and Dissertations
Appears in Collections: Master theses

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