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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/15351

Title: To LED or not to LED up a store
Authors: QUARTIER, Katelijn
Issue Date: 2013
Citation: 12TH INTERNATIONAL AIC COLOUR CONGRESS, NEw Castle, 8-12 July 2013
Abstract: This presentation offers a wide talk about LED's and retail lighting. Questions like 'what might be its benefits regarding store experience', 'how do consumers experience LED-lit stores', 'is the use of coloured lighting in stores just a hype or is it a new condition' will be answered. Good and bad examples are used to illustrate the answers.
URI: http://hdl.handle.net/1942/15351
Category: C2
Type: Conference Material
Appears in Collections: Research publications

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