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Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/14754

Title: The Psychological Capital of the Customer: A Positive Resource for Encouraging Customer Participation
Authors: Leroi-Werelds, Sara
Streukens, Sandra
Issue Date: 2012
Citation: International Colloquium on Relationship Marketing (ICRM 2012), Nottingham - United Kingdom, 25-27 September 2012
URI: http://hdl.handle.net/1942/14754
Category: C2
Type: Conference Material
Appears in Collections: Research publications

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